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It’s all in the frame: Framing diversity policies to reduce attitudinal resistance towards gender quota and their beneficiaries

Activity: Talk or presentation types › Conference contribution (without a publication) › Academic

Description

To address the systematic underrepresentation of women in top leadership positions,governments are introducing gender quotas (GQ). Despite their effectiveness, GQ arecontroversial and generally perceived negatively. In this project, we aim to design strategicframes of communication that organizations can use to reduce attitudinal resistance of GQ,using three experimental studies and a Free Association Task. Our research addresses thechallenge of communicating GQ in a positive way for all employees and contributes to thesocial sciences by investigating how policy information should be framed to influence publicperceptions. Lastly, it informs practitioners about the best ways to implement GQ.
Period16 May 2025
Event titleOrganizational leadership: Key to DEI success? Stakeholder event Interuniversity Network on Diversity, Equity, and Inclusion
Event typeConference
LocationUtrecht, NetherlandsShow on map
Degree of RecognitionNational

Keywords

  • DEI
  • Gender Quota
  • attitudinal resistance
  • diversity policies

Sectorplan keywords OU

  • PSY Social inequality and diversity (sectorplan)