Projects per year
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Dive into the research topics where Fatima Irfan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Study on scoping and mapping of frugal and reverse innovation in Europe
Antanavičius, J. (Project lead), Zedtwitz, M. V. (Project team member), Davies, R. (Project team member), Kalanta, M. (Project team member), Doyle, C. (Project team member), Uitto, H. (Project team member), Halme, K. (Project team member), Valle, J. D. (Project team member), Irfan, F. (Project team member) & Prabhu, J. (Project team member)
1/11/23 → 18/12/25
Project: Other
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Research output
- 1 Conference Abstract/Poster in proceeding
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Stigma or Signal: An Experimental Study on How Emerging Market Origins Shape Consumer Responses to Reverse Innovation An Abstract
Irfan, F., Ooms, W. M., Hubers, F. R. & Caniels, M. C. J., 2025, The Academy of Marketing Science: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy July 2-4, 2025 Burgundy School of Business Dijon, France . p. 106Research output: Chapter in Book/Report/Conference proceeding › Conference Abstract/Poster in proceeding › peer-review