Research output per year
Research output per year
Search results
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2020
The impact of suppliers’ green marketing mix on buyer satisfaction and green loyalty
Gelderman, C., Schijns, J. M. C., Lambrechts, W. D. B. H. M. & Vijgen, S., 2020, IPSERA 2020 Conference Proceedings. University of Tennessee, p. 25 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review
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2000
Developing customer relationship strategies
Schijns, J. M. C., 2000, Relationship Marketing in the new millennium: theory, methods and tools: 2000 research conference proceedings. Parvatiyar, A. & Sheth, J. N. (eds.). Atlanta, USA: Emory University, p. 140-148 9 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review
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1998
The impact of a membership program on relationship strength
Schijns, J. M. C., 1998, Contemporary knowledge of relationship marketing: 1998 research conference proceedings. Sheth, J. N. & Menon, A. (eds.). Atlanta, USA: Emory University, p. 116Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review
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1996
Measuring relationship strength for segmentation purposes
Schijns, J. M. C., 1996, Contemporary knowledge of relationship marketing: 1996 research conference proceedings. Parvatiyar, A. & Sheth, J. N. (eds.). Atlanta, USA: Emory University, p. 25-31Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review