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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Profiling the local consumer: consumer profiles, motivations and effective marketing
Henkel, A. (Co-supervisor), van der Vleuten, R. (Junior researcher), Curseu, P. (Supervisor) & Janssens, K. (Co-supervisor)
1/01/21 → 31/12/24
Project: PhD project
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Integrating insect-based foods into sustainable supply chains: Overcoming consumer barriers
Janssens, K., Lambrechts, W. D. B. H. M. & Caniels, M. C. J., 21 May 2025, IPSERA 2025 “Room for Talent”: Rotterdam, the Netherlands, March 30 - April 2: Book of Abstracts. Zenodo, p. 210-212 3 p. 124Research output: Chapter in Book/Report/Conference proceeding › Conference Abstract/Poster in proceeding › peer-review
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When buyer dependence becomes vendor lock-in: a critical incident study
Janssens, K., Gelderman, C. & Marner, M. J., 2025, IPSERA 2025 Book of Abstracts. p. 64Research output: Chapter in Book/Report/Conference proceeding › Conference Abstract/Poster in proceeding › peer-review
Open Access -
Eye-tracking: Collecting data – management, process, analysis and interpretation
Quartier, K. & Janssens, K., 2024, Researching and Analysing Business: Research Methods in Practice. Foroudi, P. & Dennis, C. (eds.). Routledge, Taylor & Francis Group, p. 193-204 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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Sustainable food consumption: Consumers’ adoption of insect- based foods.
Janssens, K., Lambrechts, W. D. B. H. M. & Caniels, M. C. J., 2024.Research output: Contribution to conference › Abstract › Academic
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Critical incidents and supplier satisfaction - investigating tipping points in a seller’s market
Janssens, K., Gelderman, C. J. & Petersen, J., 2023, In: Journal of Business and Industrial Marketing. 38, 13, p. 154-165 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Activities
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Benefitting from (social) marketing
Janssens, K. (Speaker)
12 May 2023Activity: Talk or presentation types › Talk or presentation (not at a conference) › Academic
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Critical incidents and supplier satisfaction - investigating tipping points in seller's markets
Janssens, K. (Speaker)
10 Apr 2022 → 13 Apr 2022Activity: Talk or presentation types › Conference contribution (without a publication) › Academic
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Improving customer loyalty through employee characteristics
Janssens, K. (Speaker)
18 Oct 2021Activity: Talk or presentation types › Talk or presentation (not at a conference) › Academic
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Insights in sensory marketing and customer experience - Studium Generale lezing
Janssens, K. (Speaker)
29 Nov 2019Activity: Talk or presentation types › Talk or presentation (not at a conference) › Academic