Media Literacy and Social Change

  • Bitter, Marlies (PI)

    Project Details

    Layman's description

    We live in a media society, where people know, what they know, only by their usage of different media channels. The quality of media communication combined with the usage of those media determines the quality of the internal social relationships and changes the culture of social cohesion, social participation, social attention and their policies. Therefore, media competence has to be valued as the social and cultural capital of society. The MedLit project wants to establish a transnational media literacy program, creating a network of European and Asian universities who exchange knowledge on the use of media to further social relationships and change. Together they will develop a MOOC on media literacy that teaches how to apply the media within their own social context for social change.
    Effective start/end date15/10/15 → 15/03/18

    Collaborative partners

    • University of Vienna (lead)
    • Open Universiteit
    • Zeppelin Universität
    • Chulalongkorn University
    • Srinakharinwirot University
    • University Malaysia Kelantan
    • Universiti Putra Malaysia
    • Hoc Vien Bao Chi Ta Tuyen Truyen
    • University of Social Sciences and Humanity Ho Chi Minh City
    • Wiener Zeitung


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