A Mass Customization Approach to Business Process Modularization

Ton Soetekouw, Paul W. P. J. Grefen, Oktay Turetken, I.T.P. Vanderfeesten

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review


The capacity of organizations to deal with changing market and societal conditions becomes an important success factor. This property reflects on the way the modus operandi of an organization is organized. Based on a real-world case study, we outline a method that integrates mass customization as an organization concept from industry with an analysis of the foundational elements that constitute business processes. The purpose of this exercise is to explore if such method contributes to business process flexibility through a rigorous modularization of these processes. Its ‘parts and patterns’ approach results from a deliberate engineering attitude, whereby business operations, business information systems and information technology are operationalized based on a single architecture. The paper proposes a business process elements catalog as a facility to search and employ process constructs, thereby supporting their reuse. In doing so, the goal of this paper is to make the first step of a larger, three-step design science research effort into the support of business process modularization through mass customization.
Original languageEnglish
Title of host publicationProceedings of the IEEE CBI 2021 conference
EditorsJoão Paulo A. Almeida , Dominik Bork , Giancarlo Guizzardi , Marco Montali , Henderik A. Proper , Tiago P. Sales
Number of pages10
ISBN (Electronic)9781665420693
ISBN (Print)978-1-6654-2069-3
Publication statusPublished - 2021
Event23rd IEEE Conference on Business Informatics - Online, Bozen-Bolzano, Italy
Duration: 1 Sept 20213 Sept 2021
Conference number: 23


Conference23rd IEEE Conference on Business Informatics
Abbreviated titleIEEE CBI 2021
Internet address


  • business process engineering
  • business process flexibility
  • business process integration
  • foundational process elements
  • mass-customization
  • modularity
  • process constructs


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