Alumni loyalty drivers in higher education

Ingrid Snijders, Lisette Wijnia, Remy M. J. P. Rikers, Sofie M. M. Loyens

Research output: Contribution to journalArticleAcademicpeer-review

19 Citations (Web of Science)

Abstract

Alumni can be of enormous value for higher education institutions because of the time and money they can spend on their former institution. Going beyond prior research that has as yet mostly considered alumni giving, this study focuses on exploring drivers for non-monetary alumni behavior (i.e., alumni loyalty). Modeling analysis was conducted on 152 alumni responses from two Dutch universities of applied sciences. Based on social exchange theory, a structural equation model was tested in which relationship quality dimensions were associated with student engagement, which in turn were related to alumni loyalty. Findings showed that the relationship quality dimensions of trust in benevolence and affective commitment had a statistically significant positive association with the student engagement dimensions absorption, dedication and vigor, and with alumni loyalty. The findings of this study support the importance of relationship quality dimensions in higher education for initiating long-lasting relationships with students even after their graduation, and for establishing non-monetary contributions in terms of alumni loyalty.
Original languageEnglish
Pages (from-to)607-627
Number of pages21
JournalSocial Psychology of Education
Volume22
DOIs
Publication statusPublished - Jul 2019
Externally publishedYes

Keywords

  • Alumni loyalty
  • Student engagement
  • Relationship quality
  • Higher education
  • Social exchange
  • Partial least squares
  • VALIDATION
  • TIME
  • FUTURE
  • WORK ENGAGEMENT
  • BURNOUT
  • VOLUNTEER
  • EXCHANGE
  • STUDENT ENGAGEMENT

Fingerprint

Dive into the research topics of 'Alumni loyalty drivers in higher education'. Together they form a unique fingerprint.

Cite this