Branding and marketing in higher education: real or symbolic management of quality?

Jelle Mampaey; Queenie Lam; Antigoni Papadimitriou

Branding and marketing in higher education: real or symbolic management of quality?

Jelle Mampaey, Queenie Lam, Antigoni Papadimitriou

Research Line Innovation (part of LIRS program)

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2017
Event	The 39th Annual European Higher Education Society Conference: Under pressure? Higher education institutions coping with multiple challenges - University of Porto, Porto, Portugal Duration: 3 Sept 2017 → 6 Sept 2017 Conference number: 39

Conference

Conference	The 39th Annual European Higher Education Society Conference
Abbreviated title	EAIR 2017
Country/Territory	Portugal
City	Porto
Period	3/09/17 → 6/09/17

Cite this

@conference{f529fe2e251e41d685932f77a9254627,

title = "Branding and marketing in higher education: real or symbolic management of quality?",

author = "Jelle Mampaey and Queenie Lam and Antigoni Papadimitriou",

year = "2017",

language = "English",

note = "The 39th Annual European Higher Education Society Conference : Under pressure? Higher education institutions coping with multiple challenges, EAIR 2017 ; Conference date: 03-09-2017 Through 06-09-2017",

}