|Publication status||Published - 2017|
|Event||The 39th Annual European Higher Education Society Conference: Under pressure? Higher education institutions coping with multiple challenges - University of Porto, Porto, Portugal|
Duration: 3 Sep 2017 → 6 Sep 2017
Conference number: 39
|Conference||The 39th Annual European Higher Education Society Conference|
|Abbreviated title||EAIR 2017|
|Period||3/09/17 → 6/09/17|
Mampaey, J., Lam, Q., & Papadimitriou, A. (2017). Branding and marketing in higher education: real or symbolic management of quality?. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.