Branding and marketing in higher education: real or symbolic management of quality?

Jelle Mampaey, Queenie Lam, Antigoni Papadimitriou

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2017
EventThe 39th Annual European Higher Education Society Conference: Under pressure? Higher education institutions coping with multiple challenges - University of Porto, Porto, Portugal
Duration: 3 Sep 20176 Sep 2017
Conference number: 39

Conference

ConferenceThe 39th Annual European Higher Education Society Conference
Abbreviated titleEAIR 2017
CountryPortugal
CityPorto
Period3/09/176/09/17

Cite this

Mampaey, J., Lam, Q., & Papadimitriou, A. (2017). Branding and marketing in higher education: real or symbolic management of quality?. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.
Mampaey, Jelle ; Lam, Queenie ; Papadimitriou, Antigoni. / Branding and marketing in higher education: real or symbolic management of quality?. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.
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title = "Branding and marketing in higher education: real or symbolic management of quality?",
author = "Jelle Mampaey and Queenie Lam and Antigoni Papadimitriou",
year = "2017",
language = "English",
note = "The 39th Annual European Higher Education Society Conference : Under pressure? Higher education institutions coping with multiple challenges, EAIR 2017 ; Conference date: 03-09-2017 Through 06-09-2017",

}

Mampaey, J, Lam, Q & Papadimitriou, A 2017, 'Branding and marketing in higher education: real or symbolic management of quality?' Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal, 3/09/17 - 6/09/17, .

Branding and marketing in higher education: real or symbolic management of quality? / Mampaey, Jelle; Lam, Queenie; Papadimitriou, Antigoni.

2017. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - Branding and marketing in higher education: real or symbolic management of quality?

AU - Mampaey, Jelle

AU - Lam, Queenie

AU - Papadimitriou, Antigoni

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Mampaey J, Lam Q, Papadimitriou A. Branding and marketing in higher education: real or symbolic management of quality?. 2017. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.