Branding and marketing in higher education: real or symbolic management of quality?

Jelle Mampaey, Queenie Lam, Antigoni Papadimitriou

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2017
EventThe 39th Annual European Higher Education Society Conference: Under pressure? Higher education institutions coping with multiple challenges - University of Porto, Porto, Portugal
Duration: 3 Sep 20176 Sep 2017
Conference number: 39

Conference

ConferenceThe 39th Annual European Higher Education Society Conference
Abbreviated titleEAIR 2017
CountryPortugal
CityPorto
Period3/09/176/09/17

Cite this

Mampaey, J., Lam, Q., & Papadimitriou, A. (2017). Branding and marketing in higher education: real or symbolic management of quality?. Paper presented at The 39th Annual European Higher Education Society Conference, Porto, Portugal.