Business-IT Alignment Improvement in Co-creation Value Networks: Design of a Reference Model-Based Support

Samaneh Bagheri, Rob Kusters, Jos Trienekens, Paul W.P.J. Grefen

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Prior research has not adequately addressed business-IT alignment(BITA) improvement, especially in a business network situation of a co-creationvalue network (VN). In a VN setting, IT is regarded as a major facilitator ofactors’ collaboration to realize their joint objectives, i.e. to deliver seamlesscustomer experience through providing mass-customized integrated solutions.To effectively use IT, a sufficient degree of BITA for key capabilities of a VN isrequired. Furthermore, BITA as a moving target should be improved continuouslyover time.In this paper, BITA improvement in a VN setting is studied. We focus onBITA improvement for the key capabilities of a VN and design support for it. Tothis end, we adopt a dynamic capability perspective due to its ability to explainhow organizations can improve their operational capabilities and processes toadjust to a changing environment. We design a reference model-based approachthat enhances the ‘business process management’ dynamic capability of a VNby enabling co-development of business processes with their supporting ITbasedsystems. This co-development facilitates BITA improvement. This paperpresents the research process of the design of our support. As a proof of concept,the results for one of the key capabilities of a VN (i.e., customer understanding)is presented and discussed.
Original languageEnglish
Title of host publicationBusiness Information Systems Workshops
Subtitle of host publicationBIS 2018 International Workshops, Berlin, Germany, July 18–20, 2018, Revised Papers
EditorsWitold Abramowicz, Adrian Paschke
PublisherSpringer Nature Switzerland AG
Number of pages13
ISBN (Electronic)9783030048495
ISBN (Print)9783030048488
Publication statusPublished - 2019
Event21st International Conference, Business Information Systems: BIS 2018 - Berlin, Germany
Duration: 18 Jul 201820 Jul 2018

Publication series

SeriesLecture Notes in Business Information Processing


Conference21st International Conference, Business Information Systems
Internet address


  • Co-creation value network
  • business-it alignment improvement
  • co-evolution
  • dynamic capability
  • key capabilities
  • reference model


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