Business-IT Alignment in PSS Value Networks: Linking Customer Knowledge Management to Social Customer Relationship Management

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Abstract

Offering a PSS that is based on co-creating value with customer, starts with understanding customer needs. Customer understanding is realized through the process of managing customer knowledge across a PSS value network. In this respect, customer knowledge management (CKM) is seen as a core business capability. We extend the notion of CKM capability to a PSS value network, defining it as a value network CKM (VN-CKM) capability. We also look at the supportive IT capability, which we define as the value network social customer relationship management (VN-SCRM) capability. At operational level VN-CKM and VN-SCRM capabilities are reflected in the execution of business processes and information systems. To achieve BIA, a linkage is required between the VN-CKM capability and the VN-SCRM capability and between its accompanying business processes and systems. If in the process of VN-CKM, activities such as creation, storage/retrieve, transfer, and usage of customer knowledge are enabled by VN-SCRM systems across a network, the established BIA will support the functioning of the PSS. In this study we discuss the role of a VN-SCRM capability and identify requirement components of accompanying systems in relation to a VN-CKM capability and accompanying processes, in order to foster BIA at a network level.
Original languageEnglish
Title of host publicationProceedings of the 17th International Conference on Enterprise Information Systems
EditorsSlimane Hammoudi, Leszek Maciaszek, Ernest Teniente
PublisherSCITEPRESS-Science and Technology Publications, Lda.
Pages249-257
Number of pages9
Volume3
ISBN (Print)9789897580987
DOIs
Publication statusPublished - 2015
Event17th International Conference on Enterprise Information Systems - Barcelona, Spain
Duration: 27 Apr 201530 Apr 2015
Conference number: 17
http://www.iceis.org/?y=2015

Conference

Conference17th International Conference on Enterprise Information Systems
Abbreviated titleICEIS 2015
CountrySpain
CityBarcelona
Period27/04/1530/04/15
Internet address

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