Can business development services practitioners learn from theories on innovation and services marketing?

M.C.J. Caniels, Henny A. Romijn, Marieke De Ruijter-De Wildt

    Research output: Contribution to journalArticleAcademicpeer-review

    Abstract

    Business Development Services (BDS) programmes have become big business for internationaldonors and NGOs. Focusing on small enterprises in developing countries, the current BDSapproach assumes that the development of commercial markets is the key to success. Yetmany of these programmes continue to have a limited impact. A review of modern theoriesof innovation and services marketing management suggests that this may be because currentBDS support practice reflects a rather limited understanding of how new markets actuallydevelop. Drawing on the insights that these theories offer, the authors suggest that BDS practiceshould develop a more evolutionary approach, recognising that service innovations developthrough active, on-going interaction between suppliers and customers. The article concludeswith practical policy guidelines and a discussion about tools that could help BDS to adoptthis more successful approach.
    Original languageEnglish
    Pages (from-to)425-440
    Number of pages16
    JournalDevelopment in Practice
    Volume16
    Issue number5
    DOIs
    Publication statusPublished - 2006

    Fingerprint

    business development
    marketing
    innovation
    market
    small business
    nongovernmental organization
    supplier
    non-governmental organization
    customer
    developing world
    services
    developing country
    interaction
    management

    Cite this

    Caniels, M.C.J. ; Romijn, Henny A. ; De Ruijter-De Wildt, Marieke. / Can business development services practitioners learn from theories on innovation and services marketing?. In: Development in Practice. 2006 ; Vol. 16, No. 5. pp. 425-440.
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    Can business development services practitioners learn from theories on innovation and services marketing? / Caniels, M.C.J.; Romijn, Henny A.; De Ruijter-De Wildt, Marieke.

    In: Development in Practice, Vol. 16, No. 5, 2006, p. 425-440.

    Research output: Contribution to journalArticleAcademicpeer-review

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