Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes

J. Semeijn, A.C.R. van Riel, A.B. Ambrosini

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	247-258
Number of pages	12
Journal	Journal of Retailing and Consumer Services
Volume	11
Issue number	4
DOIs	https://doi.org/10.1016/S0969-6989(03)00051-1
Publication status	Published - 1 Jan 2004

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title = "Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes",

author = "J. Semeijn and {van Riel}, A.C.R. and A.B. Ambrosini",

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