| Original language | Dutch |
|---|---|
| Title of host publication | ROS Report, Magazine over Interactieve Communicatie |
| Subtitle of host publication | Customer Loyalty: Trouw als marketingideaal |
| Editors | Robin Kemme, Willem Koch, Gusta Winnubst, Paul Faas, Martin Flokstra, Ruud van Munster, Jos Schijns |
| Place of Publication | Rijswijk |
| Publisher | Willem Koch |
| Pages | 32-36 |
| Number of pages | 5 |
| Volume | 10 |
| Publication status | Published - 2000 |
| Externally published | Yes |
Publication series
| Series | ROS Report |
|---|---|
| Number | 10 |
| ISSN | 1383-5874 |