Designing Value Co-creation with the Value Management Platform

Geert Poels, Ben Roelens, Henk de Man, Theodoor van Donge

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review


The Value Delivery Modeling Language (VDML) is an Object Management Group (OMG) standard for the analysis and design of value creation and value capture in enterprise operations. Although the VDML 1.0 specification was published in October 2015, little is known about the application of value modeling with VDML. We report in this paper (an earlier, unpublished version of this paper was presented at the 12th International Workshop on Value Modeling and Business Ontologies, which was held in Amsterdam on 26--27 February 2018) on the practice of applying VDML for value co-creation design using the Value Management Platform (VMP) tool of the Dutch company VDMbee. Neither the VMP user guide nor the VDML specification prescribe how to perform value modeling. Therefore, we analyze value co-creation design with the VMP in a case-study of a low-cost carrier. By identifying, extracting, and making explicit the applied method of value co-creating design, we contribute to a better understanding of the practice of value modeling with VDML.
Original languageEnglish
Title of host publicationExploring Service Science
Subtitle of host publication9th International Conference, IESS 2018. Karlsruhe, Germany, September 19–21, 2018. Proceedings
EditorsGerhard Satzger, Lia Patrício, Mohamed Zaki, Niklas Kühl, Peter Hottum
Place of PublicationCham
PublisherSpringer International Publishing AG
Number of pages14
ISBN (Electronic)9783030007133
ISBN (Print)9783030007126
Publication statusPublished - Sep 2018
EventInternational Conference on Exploring Service Science: Exploring Service Systems in the Digital Era - Karlsruhe, Germany
Duration: 19 Sep 201821 Sep 2018

Publication series

SeriesLecture Notes in Business Information Processing


ConferenceInternational Conference on Exploring Service Science
Abbreviated titleIESS 2018
Internet address


  • Value modeling
  • Value co-creation design
  • Value Delivery Modeling Language
  • Value Management Platform


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