Developing customer relationship strategies

J.M.C. Schijns*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationRelationship Marketing in the new millennium: theory, methods and tools
Subtitle of host publication2000 research conference proceedings
EditorsAtul Parvatiyar, Jagdish, N. Sheth
Place of PublicationAtlanta, USA
PublisherEmory University
Number of pages9
Publication statusPublished - 2000
Externally publishedYes


  • Relationship Strength

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