Developing customer relationship strategies

J.M.C. Schijns

Developing customer relationship strategies

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Relationship Marketing in the new millennium: theory, methods and tools
Subtitle of host publication	2000 research conference proceedings
Editors	Atul Parvatiyar, Jagdish, N. Sheth
Place of Publication	Atlanta, USA
Publisher	Emory University
Pages	140-148
Number of pages	9
Publication status	Published - 2000
Externally published	Yes

Keywords

Relationship Strength

Cite this

@inproceedings{967ec4244915411bb2e0b458e5583e25,

title = "Developing customer relationship strategies",

keywords = "Relationship Strength",

author = "J.M.C. Schijns",

year = "2000",

language = "English",

pages = "140--148",

editor = "Atul Parvatiyar and Sheth, \{Jagdish, N.\}",

booktitle = "Relationship Marketing in the new millennium: theory, methods and tools",

publisher = "Emory University",

address = "United States",

}

Developing customer relationship strategies. / Schijns, J.M.C.
Relationship Marketing in the new millennium: theory, methods and tools: 2000 research conference proceedings. ed. / Atul Parvatiyar; Jagdish, N. Sheth. Atlanta, USA: Emory University, 2000. p. 140-148.

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review