EDM: eindstation in ontwikkeling van database marketing?

J.M.C. Schijns*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationROS Report, Magazine over Interactieve Communicatie
Subtitle of host publicationEvent driven marketing: benader uw klant op het juiste moment
EditorsRobin Kemme, Gusta Winnubst, Annemieke Bartholomeus, Jacomien Glazenburg, Jose Houtman, Diederik Parlevliet
Place of PublicationRijswijk
PublisherLeon Op de Beek
Pages61-66
Number of pages6
Volume13
Publication statusPublished - 2004
Externally publishedYes

Publication series

SeriesROS Report
Number13
ISSN1383-5874

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