Eliciting the challenges and opportunities organizations face when delivering open online education: A group-concept mapping study

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Abstract

The global attention for open online education (OOE) caused a situation in which higher education institutions (HEIs) reconsider the way they deliver education to the population. With a funding policy, the Dutch Government aims to stimulate OOE in HEIs. The goal is to create more expedient, accessible and personalized learning experiences, that contribute to an improvement of quality of education and study success. However, many projects are failing to embed OOE within the institution. In this study, we elicited the challenges and opportunities of OOE projects within an organizational context of Dutch HEIs by using group concept mapping. Multidimensional scaling and hierarchical clustering resulted in a cluster map and a pattern match graph for interpreting the experts' ideas and opinions, clarifying and structuring the collective understanding. Core themes that represent the challenges and opportunities with regard to OOE identified in this study were: 1. Online teaching, 2. Supporting mechanisms, 3. Assessment, 4. External target groups, 5. Educational flexibility, 6. Quality of education, 7. Institutional reputation, and 8. Educational efficiency. The results indicated a skills gap among edu- cators and a lack of central support for the development of OOE. Organizational efforts to implement OOE should take educational flexibility and online teaching into account and support mechanisms for OOE should be provided.
Original languageEnglish
Pages (from-to)1
JournalThe Internet and Higher Education
Volume36
DOIs
Publication statusPublished - 1 Aug 2017

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education
Group
flexibility
funding policy
multidimensional scaling
target group
Teaching
reputation
expert
educator
efficiency
lack
learning
experience

Keywords

  • SOONER
  • Open online education
  • MOOCs
  • Higher education
  • Educational innovation
  • Organizational research
  • Group concept mapping

Cite this

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title = "Eliciting the challenges and opportunities organizations face when delivering open online education: A group-concept mapping study",
abstract = "The global attention for open online education (OOE) caused a situation in which higher education institutions (HEIs) reconsider the way they deliver education to the population. With a funding policy, the Dutch Government aims to stimulate OOE in HEIs. The goal is to create more expedient, accessible and personalized learning experiences, that contribute to an improvement of quality of education and study success. However, many projects are failing to embed OOE within the institution. In this study, we elicited the challenges and opportunities of OOE projects within an organizational context of Dutch HEIs by using group concept mapping. Multidimensional scaling and hierarchical clustering resulted in a cluster map and a pattern match graph for interpreting the experts' ideas and opinions, clarifying and structuring the collective understanding. Core themes that represent the challenges and opportunities with regard to OOE identified in this study were: 1. Online teaching, 2. Supporting mechanisms, 3. Assessment, 4. External target groups, 5. Educational flexibility, 6. Quality of education, 7. Institutional reputation, and 8. Educational efficiency. The results indicated a skills gap among edu- cators and a lack of central support for the development of OOE. Organizational efforts to implement OOE should take educational flexibility and online teaching into account and support mechanisms for OOE should be provided.",
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author = "Martine Schophuizen and Karel Kreijns and Slavi Stoyanov and Marco Kalz",
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