@article{aaf0550ba8464234b7b33df40fc78ee2,
title = "Engagement behavior and financial well-being: The effect of message framing in online pension communication",
keywords = "BRAND ENGAGEMENT, CONCEPTUALIZATION, CUSTOMER ENGAGEMENT, Engagement, FINANCIAL SERVICES, FRAMED MESSAGES, FUNDAMENTAL PROPOSITIONS, Financial services, Framing, INCREASE, INFORMATION, Information acquisition, LOSS AVERSION, Pensions, RETIREMENT, SCALE DEVELOPMENT",
author = "Wiebke Eberhardt and Elisabeth Br{\"u}ggen and Thomas Post and Chantal Hoet",
note = "data source:",
year = "2021",
month = jun,
doi = "10.1016/j.ijresmar.2020.11.002",
language = "English",
volume = "38",
pages = "448--471",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier",
number = "2",
}