Engagement behavior and financial well-being: The effect of message framing in online pension communication

Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post, Chantal Hoet

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)448-471
Number of pages24
JournalInternational Journal of Research in Marketing
Volume38
Issue number2
Early online date10 Nov 2020
DOIs
Publication statusPublished - Jun 2021

Keywords

  • Framing
  • Information acquisition
  • Pensions
  • FINANCIAL SERVICES
  • Engagement
  • Financial services
  • SCALE DEVELOPMENT
  • INFORMATION
  • RETIREMENT
  • BRAND ENGAGEMENT
  • CUSTOMER ENGAGEMENT
  • INCREASE
  • FRAMED MESSAGES
  • FUNDAMENTAL PROPOSITIONS
  • LOSS AVERSION
  • CONCEPTUALIZATION

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