Examining consumer motives to cocreate in professional vs. generic services

C. Neghina, M.C.J. Caniels, Josee M. M. Bloemer, Marcel J. H. van Birgelen

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusAccepted/In press - 2016
EventSERVSIG 2016 conference - Maastricht, Netherlands
Duration: 17 Jun 201619 Jun 2016

Conference

ConferenceSERVSIG 2016 conference
CountryNetherlands
CityMaastricht
Period17/06/1619/06/16

Cite this

Neghina, C., Caniels, M. C. J., Bloemer, J. M. M., & van Birgelen, M. J. H. (Accepted/In press). Examining consumer motives to cocreate in professional vs. generic services. Paper presented at SERVSIG 2016 conference, Maastricht, Netherlands.