Exploring customer experience through eye tracking case studies

K. Janssens; Charlotte Beckers; Katelijn Quartier

Exploring customer experience through eye tracking case studies

K. Janssens, Charlotte Beckers, Katelijn Quartier

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Colloquium on Design, Branding and Marketing
Subtitle of host publication	Experience and value creation in design, branding and marketing
Editors	Katelijn Quartier, Ann Petermans, TC Melewar
Place of Publication	Hassalt
Pages	93-98
Number of pages	6
ISBN (Electronic)	9789089130693
Publication status	Published - 2019
Event	4th International Colloquium on Design, Branding and Marketing - Hasselt, Belgium Duration: 6 Dec 2018 → 7 Dec 2018 Conference number: 4 https://www.designresearchsociety.org/events/4th-international-colloquium-on-design-branding-and-marketing

Conference

Conference	4th International Colloquium on Design, Branding and Marketing
Abbreviated title	ICDBM 2018
Country/Territory	Belgium
City	Hasselt
Period	6/12/18 → 7/12/18
Internet address	https://www.designresearchsociety.org/events/4th-international-colloquium-on-design-branding-and-marketing

Cite this

@inproceedings{39f6c91d07be4357bd3c5d08f2600f51,

title = "Exploring customer experience through eye tracking case studies",

author = "K. Janssens and Charlotte Beckers and Katelijn Quartier",

year = "2019",

language = "English",

pages = "93--98",

editor = "Katelijn Quartier and Ann Petermans and TC Melewar",

booktitle = "Proceedings of the 4th International Colloquium on Design, Branding and Marketing",

note = "4th International Colloquium on Design, Branding and Marketing, ICDBM 2018 ; Conference date: 06-12-2018 Through 07-12-2018",

url = "https://www.designresearchsociety.org/events/4th-international-colloquium-on-design-branding-and-marketing",

}

Janssens, K, Beckers, C & Quartier, K 2019, Exploring customer experience through eye tracking case studies. in K Quartier, A Petermans & TC Melewar (eds), Proceedings of the 4th International Colloquium on Design, Branding and Marketing: Experience and value creation in design, branding and marketing . Hassalt, pp. 93-98, 4th International Colloquium on Design, Branding and Marketing, Hasselt, Belgium, 6/12/18.

Exploring customer experience through eye tracking case studies. / Janssens, K.; Beckers, Charlotte; Quartier, Katelijn.
Proceedings of the 4th International Colloquium on Design, Branding and Marketing: Experience and value creation in design, branding and marketing . ed. / Katelijn Quartier; Ann Petermans; TC Melewar. Hassalt, 2019. p. 93-98.

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

TY - GEN

T1 - Exploring customer experience through eye tracking case studies

AU - Janssens, K.

AU - Beckers, Charlotte

AU - Quartier, Katelijn

N1 - Conference code: 4

PY - 2019

Y1 - 2019

M3 - Conference Article in proceeding

SP - 93

EP - 98

BT - Proceedings of the 4th International Colloquium on Design, Branding and Marketing

A2 - Quartier, Katelijn

A2 - Petermans, Ann

A2 - Melewar, TC

CY - Hassalt

T2 - 4th International Colloquium on Design, Branding and Marketing

Y2 - 6 December 2018 through 7 December 2018

ER -