Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs

Rachelle Bosua, Nina Evans

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Abstract

Geographically isolated rural small and medium enterprises (SMEs) face multiple
challenges in an increasingly digitised, and networked business environment. Online
Social Networking (OSN) tools and technologies may bridge time and distance gaps,
complementing face-to-face knowledge sharing and the development of Social Capital
(SC). We followed a qualitative case study approach to identify how rural Australian
SMEs extend their knowledge sharing activities and SC through the use of OSNs. Our
findings suggest that rural SMEs’ adoption and use of OSNs is a three-stage journey
starting with no OSN use, followed by marginal OSN use, and ultimately active OSN
use. We highlight that SC development through OSNs require: i) a willingness to
extend face-to-face knowledge sharing in SNs to OSNs, ii) a planned OSN
communication and networking strategy, iii) introduction of multiple OSN channels to
interact with customers/clients and stakeholders, and iv) guarding against the
unbounded sharing of competitive knowledge in OSNs.
Original languageEnglish
Title of host publicationICIS 2017 PROCEEDINGS
PublisherAIS Electronic Library
Number of pages18
ISBN (Print)9780996683159
Publication statusPublished - 10 Dec 2017
Externally publishedYes
EventThe 38th International Conference on Information Systems: Transforming Society with Digital Innovation - South Korea, Seoul, Korea, Republic of
Duration: 10 Dec 201713 Jan 2019

Conference

ConferenceThe 38th International Conference on Information Systems
Abbreviated titleICIS 2017
CountryKorea, Republic of
CitySeoul
Period10/12/1713/01/19

Fingerprint

Online social networks
Small and medium-sized enterprises
Social capital
Knowledge sharing
Networking
Stakeholders
Willingness
Business environment

Keywords

  • social capital, social media, knowledge sharing

Cite this

Bosua, R., & Evans, N. (2017). Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs. In ICIS 2017 PROCEEDINGS [26] AIS Electronic Library.
Bosua, Rachelle ; Evans, Nina. / Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs. ICIS 2017 PROCEEDINGS. AIS Electronic Library, 2017.
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abstract = "Geographically isolated rural small and medium enterprises (SMEs) face multiplechallenges in an increasingly digitised, and networked business environment. OnlineSocial Networking (OSN) tools and technologies may bridge time and distance gaps,complementing face-to-face knowledge sharing and the development of Social Capital(SC). We followed a qualitative case study approach to identify how rural AustralianSMEs extend their knowledge sharing activities and SC through the use of OSNs. Ourfindings suggest that rural SMEs’ adoption and use of OSNs is a three-stage journeystarting with no OSN use, followed by marginal OSN use, and ultimately active OSNuse. We highlight that SC development through OSNs require: i) a willingness toextend face-to-face knowledge sharing in SNs to OSNs, ii) a planned OSNcommunication and networking strategy, iii) introduction of multiple OSN channels tointeract with customers/clients and stakeholders, and iv) guarding against theunbounded sharing of competitive knowledge in OSNs.",
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Bosua, R & Evans, N 2017, Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs. in ICIS 2017 PROCEEDINGS., 26, AIS Electronic Library, The 38th International Conference on Information Systems, Seoul, Korea, Republic of, 10/12/17.

Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs. / Bosua, Rachelle; Evans, Nina.

ICIS 2017 PROCEEDINGS. AIS Electronic Library, 2017. 26.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

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T1 - Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs

AU - Bosua, Rachelle

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AB - Geographically isolated rural small and medium enterprises (SMEs) face multiplechallenges in an increasingly digitised, and networked business environment. OnlineSocial Networking (OSN) tools and technologies may bridge time and distance gaps,complementing face-to-face knowledge sharing and the development of Social Capital(SC). We followed a qualitative case study approach to identify how rural AustralianSMEs extend their knowledge sharing activities and SC through the use of OSNs. Ourfindings suggest that rural SMEs’ adoption and use of OSNs is a three-stage journeystarting with no OSN use, followed by marginal OSN use, and ultimately active OSNuse. We highlight that SC development through OSNs require: i) a willingness toextend face-to-face knowledge sharing in SNs to OSNs, ii) a planned OSNcommunication and networking strategy, iii) introduction of multiple OSN channels tointeract with customers/clients and stakeholders, and iv) guarding against theunbounded sharing of competitive knowledge in OSNs.

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Bosua R, Evans N. Extending Social Capital through Online Social Networks (OSNs) in Rural Australian SMEs. In ICIS 2017 PROCEEDINGS. AIS Electronic Library. 2017. 26