Factors influencing viewing behaviour on search engine results pages: a review of eye-tracking research

Dirk Lewandowski, Yvonne Kammerer

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)1485-1515
Number of pages31
JournalBehaviour & Information Technology
Volume40
Issue number14
DOIs
Publication statusPublished - 26 Oct 2021

Keywords

  • Human-Computer Interaction
  • Search engines
  • Eye-tracking research
  • Literature review
  • Search engine results pages (SERPs)

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