From lurker to active participant

In this chapter we will specifically go into the question of how prospective Learning Network users may be convinced of these benefits, for that is likely to be the necessary condition for their active participation in any Learning Network. Their question would be ‘Why should I participate?’, this chapter inventories an-swers to that question, which are then translated into a few guidelines for those contemplating to set up a particular, topic-bound Learning Network. Two kinds of answer are distinguished. Proximate answers, which affect the decision to partici-pate here and now; and ultimate answers, which motivate participation, but only in the long run, after the decision to participate has already been taken. Both are im-portant, the former to persuade people to participate, the latter to persuade people to keep participating. Before going into them, we’ll introduce a concrete example to add some realism to the discussion.