Gaining customer insights using customer journey analysis: Analyzing and Understanding Cross-platform and Multichannel Customer Behavior

Research output: Contribution to conference › Abstract › Academic

Original language	English
Publication status	Published - Oct 2011
Event	Direct/Interactive Marketing Research Summit - Boston, United States Duration: 1 Oct 2011 → 2 Oct 2011

Conference	Direct/Interactive Marketing Research Summit
Country/Territory	United States
City	Boston
Period	1/10/11 → 2/10/11

Keywords

@conference{9c2e610d8e964721b8ccb9f0aa90abc4,

title = "Gaining customer insights using customer journey analysis: Analyzing and Understanding Cross-platform and Multichannel Customer Behavior",

keywords = "multichannel",

author = "J.M.C. Schijns",

year = "2011",

month = oct,

language = "English",

note = "Direct/Interactive Marketing Research Summit ; Conference date: 01-10-2011 Through 02-10-2011",

}