GALA brand and resources transfer plan

Wim Westera, Riccardo Berta, Pablo Moreno-Ger, Francesco Bellotti, Rob Nadolski, Carmen Padrón-Nápoles, Elizabeth Boyle, Daniel Beligan, Jannicke Baalsrud Hauge

    Research output: Book/ReportCommissioned reportProfessional

    Abstract

    During Year 3, the Serious Games Society (SGS) started its public activities and it is poised to be one of the main legacies of the GALA project. In its attempt to gather researchers, the SGS was born with its own websites and social media outlets (a Twitter account, a Facebook page, etc.). As Year 4 represents the transition from the network (GALA) towards the future (SGS), WP9 will perform a brand transition across the web media involved, moving from the former GALA-branded accounts towards more the more sustainable SGS-branded accounts. This document describes the plan to perform this transition, indicating the action points to be taken in each of our existing media components.
    Original languageEnglish
    Publication statusPublished - 7 Mar 2014

    Keywords

    • GALA
    • games
    • learning
    • brand
    • Serious games society

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