TY - BOOK
T1 - GALA brand and resources transfer plan
AU - Westera, Wim
AU - Berta, Riccardo
AU - Moreno-Ger, Pablo
AU - Bellotti, Francesco
AU - Nadolski, Rob
AU - Padrón-Nápoles, Carmen
AU - Boyle, Elizabeth
AU - Beligan, Daniel
AU - Baalsrud Hauge, Jannicke
N1 - Westera, W., Berta, R., Moreno-Ger, P., Bellotti, F., Nadolski, R., Padrón-Nápoles, C. L., Boyle, L., Beligan, D., & Baalsrud Hauge, J. (2014). GALA brand and resources transfer plan. Report for the Games and Learning Alliance. www.galanoe.eu.
PY - 2014/3/7
Y1 - 2014/3/7
N2 - During Year 3, the Serious Games Society (SGS) started its public activities and it is poised to be one of the main legacies of the GALA project. In its attempt to gather researchers, the SGS was born with its own websites and social media outlets (a Twitter account, a Facebook page, etc.). As Year 4 represents the transition from the network (GALA) towards the future (SGS), WP9 will perform a brand transition across the web media involved, moving from the former GALA-branded accounts towards more the more sustainable SGS-branded accounts.
This document describes the plan to perform this transition, indicating the action points to be taken in each of our existing media components.
AB - During Year 3, the Serious Games Society (SGS) started its public activities and it is poised to be one of the main legacies of the GALA project. In its attempt to gather researchers, the SGS was born with its own websites and social media outlets (a Twitter account, a Facebook page, etc.). As Year 4 represents the transition from the network (GALA) towards the future (SGS), WP9 will perform a brand transition across the web media involved, moving from the former GALA-branded accounts towards more the more sustainable SGS-branded accounts.
This document describes the plan to perform this transition, indicating the action points to be taken in each of our existing media components.
KW - GALA
KW - games
KW - learning
KW - brand
KW - Serious games society
M3 - Commissioned report
BT - GALA brand and resources transfer plan
ER -