Translated title of the contribution | Measuring and managing customer-organisation relationships |
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Original language | Dutch |
Qualification | PhD |
Awarding Institution |
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Supervisors/Advisors |
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Award date | 14 Jan 1999 |
Place of Publication | Maastricht |
Publisher | |
Print ISBNs | 90-9012249-4 |
Publication status | Published - 14 Jan 1999 |
Keywords
- Relatiemarketing
- Relatiesterkte
- Direct Marketing
- Klantenclub