Het meten en managen van klant-organisatie relaties

Translated title of the contribution: Measuring and managing customer-organisation relationships

    Research output: ThesisDoctoral ThesisThesis 3: defended at external organisation, OU employee

    Translated title of the contributionMeasuring and managing customer-organisation relationships
    Original languageDutch
    QualificationPhD
    Awarding Institution
    • Maastricht University
    Supervisors/Advisors
    • Kasper, Hans, Supervisor, External person
    • Lemmink, Jos, Co-supervisor, External person
    Award date14 Jan 1999
    Place of PublicationMaastricht
    Publisher
    Print ISBNs90-9012249-4
    Publication statusPublished - 14 Jan 1999

    Keywords

    • Relatiemarketing
    • Relatiesterkte
    • Direct Marketing
    • Klantenclub

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