Het meten en managen van klant-organisatie relaties

Translated title of the contribution: Measuring and managing customer-organisation relationships

Research output: Thesis › Doctoral Thesis › Thesis 3: defended at external organisation, OU employee

Translated title of the contribution	Measuring and managing customer-organisation relationships
Original language	Dutch
Qualification	PhD
Awarding Institution	Maastricht University
Supervisors/Advisors	Kasper, Hans, Supervisor, External person Lemmink, Jos, Co-supervisor, External person
Award date	14 Jan 1999
Place of Publication	Maastricht
Publisher	Datawyse Boekprodukties
Print ISBNs	90-9012249-4
Publication status	Published - 14 Jan 1999

Keywords

@phdthesis{4834a27b87f348ccb2854d386f7d7803,

title = "Het meten en managen van klant-organisatie relaties",

keywords = "Relatiemarketing, Relatiesterkte, Direct Marketing, Klantenclub",

author = "J.M.C. Schijns",

year = "1999",

month = jan,

day = "14",

language = "Dutch",

isbn = "90-9012249-4",

publisher = "Datawyse Boekprodukties",

address = "Netherlands",

school = "Maastricht University",

}