How Insider Trading Adds Confidence to Firm Product Innovation

Simone Wies*, Jeroen Derwall, Arvid O.I. Hoffmann, Joost M.E. Pennings

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review

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Original languageEnglish
Title of host publication2017 AMA Conference
Subtitle of host publicationBETTER MARKETING FOR A BETTER WORLD
EditorsRajesh Chandy, J. Jeff Inman, Christine Moorman
Place of PublicationChicago, Illinois
PublisherAmerican Marketing Association
Number of pages1
ISBN (Print)0-87757-361-1
Publication statusPublished - 2017
EventWinter American Marketing Association (AMA) Conference - Orlando, United States
Duration: 17 Feb 201719 Feb 2017


ConferenceWinter American Marketing Association (AMA) Conference
Abbreviated titleWinter AMA Conference
Country/TerritoryUnited States

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