Impact of geomarketing and location determinants on business development and decision making

Veland Ramadani; Donika Zendeli; Shqipe Gerguri-Rashiti; Leo-Paul Dana

doi:10.1108/CR-12-2016-0081

Impact of geomarketing and location determinants on business development and decision making

Veland Ramadani^*, Donika Zendeli, Shqipe Gerguri-Rashiti, Leo-Paul Dana

^*Corresponding author for this work

Research Program Learning and Innovation in Resilient systems (LIRS)

Research output: Contribution to journal › Article › Academic › peer-review

12 Citations (Web of Science)

Original language	English
Pages (from-to)	98-120
Number of pages	23
Journal	Competitiveness Review
Volume	28
Issue number	1
DOIs	https://doi.org/10.1108/CR-12-2016-0081
Publication status	Published - 2018

Keywords

Decision-making
Geomarketing
Business development
Location
EMERGING MARKETS
PERFORMANCE
COMPETITIVENESS
STRATEGIES
MANAGEMENT

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10.1108/CR-12-2016-0081

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@article{9697a74b23674c3caf3510c950d6c336,

title = "Impact of geomarketing and location determinants on business development and decision making",

keywords = "Decision-making, Geomarketing, Business development, Location, EMERGING MARKETS, PERFORMANCE, COMPETITIVENESS, STRATEGIES, MANAGEMENT",

author = "Veland Ramadani and Donika Zendeli and Shqipe Gerguri-Rashiti and Leo-Paul Dana",

year = "2018",

doi = "10.1108/CR-12-2016-0081",

language = "English",

volume = "28",

pages = "98--120",

journal = "Competitiveness Review",

issn = "1059-5422",

publisher = "Emerald Group Publishing Ltd.",

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TY - JOUR

T1 - Impact of geomarketing and location determinants on business development and decision making

AU - Ramadani, Veland

AU - Zendeli, Donika

AU - Gerguri-Rashiti, Shqipe

AU - Dana, Leo-Paul

PY - 2018

Y1 - 2018

KW - Decision-making

KW - Geomarketing

KW - Business development

KW - Location

KW - EMERGING MARKETS

KW - PERFORMANCE

KW - COMPETITIVENESS

KW - STRATEGIES

KW - MANAGEMENT

U2 - 10.1108/CR-12-2016-0081

DO - 10.1108/CR-12-2016-0081

M3 - Article

SN - 1059-5422

VL - 28

SP - 98

EP - 120

JO - Competitiveness Review

JF - Competitiveness Review

IS - 1

ER -

Impact of geomarketing and location determinants on business development and decision making

Keywords

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Cite this