Impact of geomarketing and location determinants on business development and decision making

Veland Ramadani*, Donika Zendeli, Shqipe Gerguri-Rashiti, Leo-Paul Dana

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)98-120
Number of pages23
JournalCompetitiveness Review
Volume28
Issue number1
DOIs
Publication statusPublished - 2018

Keywords

  • Decision-making
  • Geomarketing
  • Business development
  • Location
  • EMERGING MARKETS
  • PERFORMANCE
  • COMPETITIVENESS
  • STRATEGIES
  • MANAGEMENT

Cite this

Ramadani, Veland ; Zendeli, Donika ; Gerguri-Rashiti, Shqipe ; Dana, Leo-Paul. / Impact of geomarketing and location determinants on business development and decision making. In: Competitiveness Review. 2018 ; Vol. 28, No. 1. pp. 98-120.
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title = "Impact of geomarketing and location determinants on business development and decision making",
keywords = "Decision-making, Geomarketing, Business development, Location, EMERGING MARKETS, PERFORMANCE, COMPETITIVENESS, STRATEGIES, MANAGEMENT",
author = "Veland Ramadani and Donika Zendeli and Shqipe Gerguri-Rashiti and Leo-Paul Dana",
year = "2018",
doi = "10.1108/CR-12-2016-0081",
language = "English",
volume = "28",
pages = "98--120",
journal = "Competitiveness Review",
issn = "1059-5422",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

Impact of geomarketing and location determinants on business development and decision making. / Ramadani, Veland; Zendeli, Donika; Gerguri-Rashiti, Shqipe; Dana, Leo-Paul.

In: Competitiveness Review, Vol. 28, No. 1, 2018, p. 98-120.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Impact of geomarketing and location determinants on business development and decision making

AU - Ramadani, Veland

AU - Zendeli, Donika

AU - Gerguri-Rashiti, Shqipe

AU - Dana, Leo-Paul

PY - 2018

Y1 - 2018

KW - Decision-making

KW - Geomarketing

KW - Business development

KW - Location

KW - EMERGING MARKETS

KW - PERFORMANCE

KW - COMPETITIVENESS

KW - STRATEGIES

KW - MANAGEMENT

U2 - 10.1108/CR-12-2016-0081

DO - 10.1108/CR-12-2016-0081

M3 - Article

VL - 28

SP - 98

EP - 120

JO - Competitiveness Review

JF - Competitiveness Review

SN - 1059-5422

IS - 1

ER -