Impact of geomarketing and location determinants on business development and decision making

Veland Ramadani*, Donika Zendeli, Shqipe Gerguri-Rashiti, Leo-Paul Dana

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)98-120
Number of pages23
JournalCompetitiveness Review
Volume28
Issue number1
DOIs
Publication statusPublished - 2018

Keywords

  • Decision-making
  • Geomarketing
  • Business development
  • Location
  • EMERGING MARKETS
  • PERFORMANCE
  • COMPETITIVENESS
  • STRATEGIES
  • MANAGEMENT

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