Abstract
The objective is to analyse the influence of buyer-driven competitive and cooperative incentives on supplier trust, satisfaction and performance from the supplier’s point of view applying Social Exchange Theory. Based on a survey held among sales and key account managers of Dutch manufacturing companies yielding 167 responses, competitive incentives appear to have a negative influence on behavioural trust, competence trust, buyer attractiveness and supplier satisfaction but not on performance. Cooperative incentives seem to have a positive influence on all, but behavioural trust. They do not seem to influence supplier’s trust in buyer’s behaviour in contrast to hypotheses based on SET.
Original language | English |
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Pages | 1 |
Number of pages | 18 |
Publication status | Published - 11 Mar 2019 |
Event | 28th International IPSERA Conference : Art and Science of Procurement - Campus Bovisa, Milan, Italy Duration: 14 Apr 2019 → 17 Apr 2019 Conference number: 28 http://www.ipsera2019.com/ |
Conference
Conference | 28th International IPSERA Conference |
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Abbreviated title | IPSERA |
Country/Territory | Italy |
City | Milan |
Period | 14/04/19 → 17/04/19 |
Internet address |
Keywords
- Competitive incentives
- cooperative incentives
- social exchange theory
- supplier performance
- supplier trust