Market orientation, management competence, management commitment and marketing performance nexus: A study of the hotel industry of Ghana

Edward Ayimey

Research output: ThesisDoctoral ThesisExternal prepared (IDEP)

Original languageEnglish
QualificationPhD
Awarding Institution
  • Open Universiteit
Supervisors/Advisors
  • R.J. Blomme, Robert Jan, Supervisor
  • Ritzen, H.T.M., Co-supervisor, External person
  • Honyenuga, Ben Q, Co-supervisor, External person
Award date8 Jan 2021
Publisher
Publication statusPublished - 8 Jan 2021

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