Het meten en managen van klant-organisatie relaties

Translated title of the contribution: Measuring and managing customer-organisation relationships

Research output: ThesisDoctoral ThesisExternal (EDEP)

Translated title of the contributionMeasuring and managing customer-organisation relationships
Original languageDutch
QualificationPhD
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Kasper, Hans, Supervisor, External person
  • Lemmink, Jos, Co-supervisor, External person
Award date14 Jan 1999
Place of PublicationMaastricht
Publisher
Print ISBNs90-9012249-4
Publication statusPublished - 14 Jan 1999
Externally publishedYes

Keywords

  • Relatiemarketing
  • Relatiesterkte
  • Direct Marketing
  • Klantenclub

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