Measuring relationship strength for segmentation purposes

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Contemporary knowledge of relationship marketing
Subtitle of host publication	1996 research conference proceedings
Editors	Atul Parvatiyar, Jagdish, N. Sheth
Place of Publication	Atlanta, USA
Publisher	Emory University
Pages	25-31
Publication status	Published - 1996
Externally published	Yes

Keywords

@inproceedings{fe51080e767c435eb1f51cdae9e98138,

title = "Measuring relationship strength for segmentation purposes",

keywords = "Relationship Strength",

author = "J.M.C. Schijns",

year = "1996",

language = "English",

pages = "25--31",

editor = "Atul Parvatiyar and Sheth, {Jagdish, N.}",

booktitle = "Contemporary knowledge of relationship marketing",

publisher = "Emory University",

address = "United States",

}

Measuring relationship strength for segmentation purposes. / Schijns, J.M.C.
Contemporary knowledge of relationship marketing: 1996 research conference proceedings. ed. / Atul Parvatiyar; Jagdish, N. Sheth. Atlanta, USA: Emory University, 1996. p. 25-31.

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review