Measuring relationship strength for segmentation purposes

J.M.C. Schijns*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationContemporary knowledge of relationship marketing
Subtitle of host publication1996 research conference proceedings
EditorsAtul Parvatiyar, Jagdish, N. Sheth
Place of PublicationAtlanta, USA
PublisherEmory University
Publication statusPublished - 1996
Externally publishedYes


  • Relationship Strength

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