Nonmarket Strategic Management

C.L. Voinea, Hans van Kranenburg

Research output: Book/ReportBook

Abstract

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
Original languageEnglish
PublisherTAYLOR & FRANCIS LTD
Number of pages172
Edition1
ISBN (Electronic)9781315688633
ISBN (Print)9781138918290
DOIs
Publication statusPublished - 29 Jun 2017

Fingerprint

Strategic management
Stakeholders
Non-market strategy
Competitive advantage
Market environment
Market strategy
Resources
Business students
Managers

Keywords

  • non-market strategic management
  • strategic management
  • organization change

Cite this

Voinea, C. L., & van Kranenburg, H. (2017). Nonmarket Strategic Management. (1 ed.) TAYLOR & FRANCIS LTD. https://doi.org/10.4324/9781315688633
Voinea, C.L. ; van Kranenburg, Hans. / Nonmarket Strategic Management. 1 ed. TAYLOR & FRANCIS LTD, 2017. 172 p.
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Voinea, CL & van Kranenburg, H 2017, Nonmarket Strategic Management. 1 edn, TAYLOR & FRANCIS LTD. https://doi.org/10.4324/9781315688633

Nonmarket Strategic Management. / Voinea, C.L.; van Kranenburg, Hans.

1 ed. TAYLOR & FRANCIS LTD, 2017. 172 p.

Research output: Book/ReportBook

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Voinea CL, van Kranenburg H. Nonmarket Strategic Management. 1 ed. TAYLOR & FRANCIS LTD, 2017. 172 p. https://doi.org/10.4324/9781315688633