Nonmarket Strategic Management

C.L. Voinea, Hans van Kranenburg

Research output: Book/ReportBookAcademicpeer-review


Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
Original languageEnglish
Number of pages172
ISBN (Electronic)9781315688633
ISBN (Print)9781138918290
Publication statusPublished - 29 Jun 2017


  • non-market strategic management
  • strategic management
  • organization change


Dive into the research topics of 'Nonmarket Strategic Management'. Together they form a unique fingerprint.

Cite this