| Original language | Dutch |
|---|---|
| Title of host publication | Nachtmerrie of droom |
| Subtitle of host publication | De ROI van Customer Media |
| Editors | Sak van den Boom, Edith Smit, Suzanne de Bakker |
| Publisher | Customer Media Council |
| Chapter | 3 |
| Pages | 31-40 |
| Number of pages | 10 |
| Volume | 3 |
| ISBN (Print) | 978-90-814756-2-4 |
| Publication status | Published - 2010 |
Ontwikkeling en validatie van de CMB-schaal
- J.M.C. Schijns*
- , E. Smit
- , C. Meppeling
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional