Portion size labeling and intended soft drink consumption: the impact of labeling format and size portfolio

Willemijn M Vermeer, Ingrid H M Steenhuis, Franca H Leeuwis, Arjan E R Bos, Michiel de Boer, Jacob C Seidell

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

OBJECTIVE: To assess what portion size labeling format is most promising in helping consumers selecting appropriate soft drink sizes, and whether labeling impact depends on the size portfolio.

METHODS: An experimental study was conducted in fast-food restaurants in which 2 labeling formats (ie, reference portion size and small/medium/large labels) were compared to a control condition, and 2 size ranges were assessed. The main outcome variable was participants' intended soft drink size choice. Stimulus material was presented through photographs.

RESULTS: There was a statistical trend for reference portion size labeling increasing the likelihood to choose small sizes (n=158, odds ratio=2.55, P=.06, confidence interval: 0.84-7.70).

CONCLUSIONS AND IMPLICATIONS: Reference portion size labeling is potentially most promising in reducing large portion size preferences. More research assessing the effectiveness of reference portion size labeling (combined with pricing strategies) on actual choices and consumption behavior in a realistic setting is recommended.

Original languageEnglish
Pages (from-to)422-6
Number of pages5
JournalJournal of Nutrition Education and Behavior
Volume42
Issue number6
DOIs
Publication statusPublished - 13 Nov 2010

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Keywords

  • Adolescent
  • Adult
  • Carbonated Beverages
  • Choice Behavior
  • Confidence Intervals
  • Energy Intake
  • Fast Foods
  • Female
  • Food Labeling
  • Humans
  • Male
  • Odds Ratio
  • Restaurants
  • Surveys and Questionnaires
  • Young Adult

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