Reaching out: Involving users in innovation tasks through social media

Remko Helms, Eric Booy, Marco Spruit

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review


Integrating social media into the innovation process can open up the potential for organizations to utilize the collective creativity of consumers from all over the world. The research in this paper sets out to identify how social media can facilitate innovation. By taking a Design Science Research approach this research presents the Social Media Innovation Method for matching innovation tasks with social media characteristics. This supports the selection of best suitable social media and can help organizations to achieve their innovation goals. At the core of the method is the honeycomb model which describes seven social media characteristics on three dimensions: audience, content and time. The method has been evaluated by using an approach called scenario walkthrough that is applied in a real-life spatial planning project. This research concludes that there is no one-size-fits-all answer to the question how social media can be of value for the innovation process. However, organizations that want to know how it can benefit their own innovation process can use the Social Media Innovation Method presented in this research as a way to provide an answer to that question, uniquely tailored to each innovation task for which social media is to be used.

Original languageEnglish
Title of host publicationProceedings of the 20th European Conference on Information Systems (ECIS 2012)
PublisherAssociation for Information Systems
ISBN (Print)9788488971548
Publication statusPublished - 2012
Externally publishedYes
Event20th European Conference on Information Systems - Barcelona, Spain
Duration: 10 Jun 201213 Jun 2012
Conference number: 20


Conference20th European Conference on Information Systems
Abbreviated titleECIS 2012


  • Innovation
  • Social media
  • User participation
  • Web 2.0


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