Translated title of the contribution | Relationship Marketing: Step by Step towards Customer Loyalty |
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Original language | Dutch |
Place of Publication | Alphen aan den Rijn |
Publisher | Adfo Specialists Group |
Number of pages | 141 |
ISBN (Print) | 9014068182, 9789014068183 |
Publication status | Published - 2000 |
Keywords
- customer loyalty
- Relationship marketing