| Translated title of the contribution | Relationship Marketing: Step by Step towards Customer Loyalty |
|---|---|
| Original language | Dutch |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Adfo Specialists Group |
| Number of pages | 141 |
| ISBN (Print) | 9014068182, 9789014068183 |
| Publication status | Published - 2000 |
Keywords
- customer loyalty
- Relationship marketing