Retail design as a communication strategy: Exploring customer experience via eye-tracking

K. Janssens, Charlotte Beckers, Katelijn Quartier

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationThe value of design in retail and branding
EditorsKatelijn Quartier, Ann Petermans, T C Melewar, Charles Dennis
PublisherEmerald Group Publishing Ltd.
Number of pages10
ISBN (Electronic)978-1-80071-579-0
ISBN (Print)9781800715806
Publication statusPublished - 10 Jun 2021

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