Retail design as a communication strategy: Exploring customer experience via eye-tracking

K. Janssens, Charlotte Beckers, Katelijn Quartier

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	The value of design in retail and branding
Editors	Katelijn Quartier, Ann Petermans, T C Melewar, Charles Dennis
Publisher	Emerald Group Publishing Ltd.
Chapter	10
Pages	137-146
Number of pages	10
ISBN (Electronic)	978-1-80071-579-0
ISBN (Print)	9781800715806
DOIs	https://doi.org/10.1108/978-1-80071-579-020211011
Publication status	Published - 10 Jun 2021

Access to Document

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Retail design as a communication strategy: Exploring customer experience via eye-tracking. / Janssens, K.; Beckers, Charlotte; Quartier, Katelijn.
The value of design in retail and branding. ed. / Katelijn Quartier; Ann Petermans; T C Melewar; Charles Dennis. Emerald Group Publishing Ltd., 2021. p. 137-146.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Retail design as a communication strategy: Exploring customer experience via eye-tracking

AU - Janssens, K.

AU - Beckers, Charlotte

AU - Quartier, Katelijn

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DO - 10.1108/978-1-80071-579-020211011

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SN - 9781800715806

SP - 137

EP - 146

BT - The value of design in retail and branding

A2 - Quartier, Katelijn

A2 - Petermans, Ann

A2 - Melewar, T C

A2 - Dennis, Charles

PB - Emerald Group Publishing Ltd.

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