Original language | Dutch |
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Title of host publication | Nachtmerrie of droom |
Subtitle of host publication | De ROI van Customer Media |
Editors | Sak van den Boom, Edith Smit, Suzanne de Bakker |
Publisher | Customer Media Council |
Chapter | 23 |
Pages | 199-208 |
Number of pages | 10 |
Volume | 3 |
ISBN (Print) | 978-90-814756-2-4 |
Publication status | Published - 2010 |
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Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional