Social Media and Big Data – Cracks in the Crystal Ball?

    Research output: Non-textual formWeb publication/siteAcademic

    Abstract

    This paper summarises topical developments and pitfalls of market research based on social network data analysis.
    Original languageEnglish
    PublisherResearch World
    Media of outputOnline
    Publication statusPublished - 14 Oct 2013

    Keywords

    • data analysis
    • market research
    • social media
    • big data
    • social network
    • business
    • advertising
    • customers

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