Social Media and Big Data – Cracks in the Crystal Ball?

Wim Westera

Social Media and Big Data – Cracks in the Crystal Ball?

Wim Westera

Research output: Non-textual form and Research tools › Web publication/blog › Academic

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Abstract

This paper summarises topical developments and pitfalls of market research based on social network data analysis.

Original language	English
Publisher	Research World
Media of output	Online
Publication status	Published - 14 Oct 2013

Keywords

data analysis
market research
social media
big data
social network
business
advertising
customers

Access to Document

Article social media and market researchAccepted author manuscript, 221 KBLicence: CC BY-NC-ND

Cite this

@misc{c79e7829d0a14b8badbf962e3173bd79,

title = "Social Media and Big Data – Cracks in the Crystal Ball?",

abstract = "This paper summarises topical developments and pitfalls of market research based on social network data analysis.",

keywords = "data analysis, market research, social media, big data, social network, business, advertising, customers",

author = "Wim Westera",

note = "DS\_Description: Westera, W. (2013, 14 October). Social Media and Big Data – Cracks in the Crystal Ball? Invited e-paper at ESOMAR RW Connect. http://rwconnect.esomar.org/using-social-media-for-market-analysis-cracks-in-the-alleged-crystal-ball/",

year = "2013",

month = oct,

day = "14",

language = "English",