Spatial planning

Place branding and spatial planning deserve a place in local and higher-level governance. Which forms of branding and planning are most suitable, and what is a preferred mode of relating them, depends on the context. This preferred mode can vary significantly, yet an embedding of both place branding and spatial planning in a longer-term strategy for the community makes a lot of sense, whether such strategy bears the name of planning, branding or otherwise. Concepts of assets and narratives are shared, and design can help to materialize synergies.