Sustainability segmentation of business students: toward self-regulated development of critical and interpretational competences in a post-truth era

W.D.B.H.M. Lambrechts, P.W.T. Ghijsen, Ann Jacques, Hilde Walravens, Luc Van Liedekerke, Peter Van Petegem

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students’ perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.
Original languageEnglish
Pages (from-to)561-570
Number of pages10
JournalJournal of Cleaner Production
Volume202
DOIs
Publication statusPublished - 20 Nov 2018

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Keywords

  • Attitudes
  • Higher education for sustainable development
  • Individual sustainability competences
  • Segmentation
  • Students
  • Sustainability
  • HIGHER-EDUCATION
  • ENVIRONMENTAL-EDUCATION
  • UNIVERSITY-STUDENTS
  • KEY COMPETENCES
  • COLLEGE-STUDENTS
  • PERCEPTIONS
  • ATTITUDES
  • KNOWLEDGE
  • WORLD
  • PERSPECTIVE

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