Sustainability segmentation of business students: toward self-regulated development of critical and interpretational competences in a post-truth era

W.D.B.H.M. Lambrechts, P.W.T. Ghijsen, Ann Jacques, Hilde Walravens, Luc Van Liedekerke, Peter Van Petegem

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students’ perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.
Original languageEnglish
Pages (from-to)561-570
Number of pages10
JournalJournal of Cleaner Production
Volume202
DOIs
Publication statusPublished - 20 Nov 2018

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segmentation
Sustainable development
student
sustainability
Students
Industry
marketing
Marketing
higher education
Sustainability
Segmentation
Business students
sustainable development
Education
learning
Business management

Keywords

  • Attitudes
  • Higher education for sustainable development
  • Individual sustainability competences
  • Segmentation
  • Students
  • Sustainability
  • HIGHER-EDUCATION
  • ENVIRONMENTAL-EDUCATION
  • UNIVERSITY-STUDENTS
  • KEY COMPETENCES
  • COLLEGE-STUDENTS
  • PERCEPTIONS
  • ATTITUDES
  • KNOWLEDGE
  • WORLD
  • PERSPECTIVE

Cite this

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title = "Sustainability segmentation of business students: toward self-regulated development of critical and interpretational competences in a post-truth era",
abstract = "This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students’ perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.",
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author = "W.D.B.H.M. Lambrechts and P.W.T. Ghijsen and Ann Jacques and Hilde Walravens and {Van Liedekerke}, Luc and {Van Petegem}, Peter",
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Sustainability segmentation of business students: toward self-regulated development of critical and interpretational competences in a post-truth era. / Lambrechts, W.D.B.H.M.; Ghijsen, P.W.T.; Jacques, Ann; Walravens, Hilde; Van Liedekerke, Luc; Van Petegem, Peter.

In: Journal of Cleaner Production, Vol. 202, 20.11.2018, p. 561-570.

Research output: Contribution to journalArticleAcademicpeer-review

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AB - This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students’ perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.

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