This study addresses the existing gap in the nonmarket literature vis-à-vis nonmarket performance effects and the demand for managerial tools to obtain, sustain and transform knowledge of various nonmarket activities into specific nonmarket assets. This paper aims to describe the various nonmarket arenas and to explain how knowledge and capabilities accumulated from different nonmarket arenas contribute to firm performance.
|Number of pages||18|
|Journal||International Journal of Management and Business Research|
|Early online date||23 Nov 2017|
|Publication status||Published - 2018|
- DYNAMIC CAPABILITIES
- political context
- FIRM PERFORMANCE