The Effect of Nonmarket Capabilities on Firm Performance: How Knowledge and Capabilities Accumulated from Nonmarket Arenas Contribute to Firm Performance

C.L. Voinea, Magdelijn Emaus

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This study addresses the existing gap in the nonmarket literature vis-à-vis nonmarket performance effects and the demand for managerial tools to obtain, sustain and transform knowledge of various nonmarket activities into specific nonmarket assets. This paper aims to describe the various nonmarket arenas and to explain how knowledge and capabilities accumulated from different nonmarket arenas contribute to firm performance.
Original languageEnglish
Pages (from-to)1-18
Number of pages18
JournalInternational Journal of Management and Business Research
Volume11
Issue number1
Early online date23 Nov 2017
DOIs
Publication statusPublished - 2018

Keywords

  • non-market
  • DYNAMIC CAPABILITIES
  • political context
  • FIRM PERFORMANCE

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