The effects of personal brand equity on hiring recommendation: why, how, when…?

Nikolaos Pahos*, Athanasios Polyportis, Nikolaos Kyriakopoulos, Beatrice I. J. M. Van der Heijden

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Number of pages18
JournalJournal of Brand Management
DOIs
Publication statusE-pub ahead of print - 4 Jun 2025

Keywords

  • Accessibility-diagnosticity model
  • Credibility
  • Hiring recommendation
  • Job hierarchy
  • Objective job qualifications
  • Personal brand equity (PBE)
  • Signaling theory

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