This paper is a reflection on the history and future of educational media. Over the last century various new media technologies were introduced in education. Most of these failed to meet the high expectations. The paper reviews the rise and fall of various “revolutionary” learning media and analyses what went wrong. Three main driving factors are identified that influence the educational system: 1) educational practice, 2) educational research, and 3) educational technologies. The role and position of these factors is elaborated and critically reviewed. The paper concludes with identifying a number of relevant developments that substantiate a favourable future outlook of media for learning.